Pricing
One yearly price. Cards when you send them.
The subscription is a single flat price. Cards are the only other thing you ever pay for, and only when you actually send one.
The subscription — $12 a year
That covers everyone you add, every date you track, and every reminder we send — by email, and by text if you turn that on. It renews once a year on the card you used; you can cancel anytime from Settings, and cancelling stops future renewals.
Your first card is free — a credit worth a $5 card, yours to use once whenever you like.
Cards
Priced per order, separate from the subscription. You pick the format each time you send one.
- Digital$2
A link, delivered the morning of. Always arrives, however close the date.
- A card for you to send$5
Mailed to you with writing prompts inside — you write it and send it yourself.
- Handwritten & mailed for you$10
We write it by hand and mail it straight to them, timed to land on the day.
Your free credit covers a $5 card. Put it toward the handwritten option and you pay the $5 difference; put it toward a digital card and it costs nothing.
How text reminders work
Reminders come by email by default. If you'd rather get them as texts, you can turn that on from your account — it's optional, free, and never required to subscribe or send a card.
The texts are only reminders: an advance notice about two weeks before each date, and a single late nudge if it still hasn't been acted on. No marketing messages.
Turning it on
- Sign in and open Settings.
- Enter your own mobile number.
- Check the box agreeing to receive recurring automated text reminders — it starts unchecked.
- Enter the one-time code we text you to confirm the number.
The opt-in as it appears in Settings.
Message frequency depends on how many dates you track. Message and data rates may apply. Reply STOP to any reminder to turn texts off, or HELP for help. Your number is used only to send these reminders and is never shared — see the Privacy Policy and Terms.
What's never a charge
- The reminders themselves — email or text — are part of the subscription.
- Text reminders are optional and free to turn on from Settings. Standard message and data rates from your carrier may apply — see how text reminders work.
- No per-person fees, no setup fees, no upsells.
Buying it for someone else
A gifted subscription is the same $12 a year, paid once at checkout. It renews on the card used unless it's cancelled, and the person you gave it to sets up their own dates and people. Set one up →